Social Media Analytics

Photo Credit: TheJigsawSEO.in

In The New Rules of Marketing and PR (2015) by David Meerman Scott, he mentions towards the end of the book, "this entire book is about search engine marketing." (Scott, 396) He isn't wrong -- everything that we've learned throughout both this course and through the readings in this outstanding book all tie in with social media and the whole space. "Search engine marketing means using search engines to reach your buyers directly. Search engines includes general search engines such as Google, Bing, and Yahoo!, as well as vertical market search engines that are specific to your industry or to people you are trying to reach. (Scott, 396) This is true, and social media is a large part of that.

Security on Social Media - It's Important!

Photo Credit: Business 2 Community

We're all on social networks in one form or another, whether we're connecting with friends and family on Facebook, following our favorite Twitter feeds, or sharing our favorite photos with others on Instagram. However, it's not as safe as it might be made out to be. Accounts can be hacked, and identities can be compromised, and it can all happen before you know it.

It's important to be secure on social media -- to protect your personal brand, but more importantly to protect your identity.

Social Media - Go Into It With A Plan!

Photo Credit: LinkedIn

More people are online today than ever before, as millions are using the web for conducting detailed research on many different things, as we've learned in David Meerman Scott's The New Rules of Marketing & PR this week. Not only are millions of people online in general, but they're on social networks like Facebook, Twitter, and Instagram, among many others, and they're connecting with brands today like they have never before.

Listen on Social Media!

Photo Credit: Tourism eSchool 

Without a doubt, one of the most important aspects of any social media strategy is to listen to your audience. We're all familiar with being the customer, and having some sort of complaint or issue with a company's service or product. In today's digital age, one of the first courses of action that most people think of is to blast that particular company on social media, in an attempt to try and get it resolved.

When they don't answer, or give a clearly rehearsed response, it's infuriating, isn't it?