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| Photo Credit: TheJigsawSEO.in |
In The New Rules of Marketing and PR (2015) by David Meerman Scott, he mentions towards the end of the book, "this entire book is about search engine marketing." (Scott, 396) He isn't wrong -- everything that we've learned throughout both this course and through the readings in this outstanding book all tie in with social media and the whole space. "Search engine marketing means using search engines to reach your buyers directly. Search engines includes general search engines such as Google, Bing, and Yahoo!, as well as vertical market search engines that are specific to your industry or to people you are trying to reach. (Scott, 396) This is true, and social media is a large part of that.
